About

I'm not from IT.
I'm from business.

For 12+ years I built sales teams, marketing strategies, and CRM systems. Then I taught AI to do it with minimal human involvement. NLO Coding is building business systems by someone who understands P&L, not just code.

Why this works

Most IT companies don't understand their client's business. They ask for a spec — and you don't know what to write. I start with an audit: where's the money, where are the leaks, what can be automated — and only then do I write code.

That's why I don't drag projects for years, don't sell retainers with minimal results, don't hide configurations behind lock-in. Fast, transparent, all access is yours.

The Bottleneck methodology is my own framework. I find the narrowest point in your business — where the most revenue is slipping through — and fix that first. Not 'do everything at once,' but 'do one thing and see results within a week.'

Олексій Ніколайчук — Brand Exorcist

Oleksii Nikolaichuk

12+ years: sales rep → marketer → C-level (CMO, COO, R&D director) → own consultancy Bottle Neck → Sales Titans (building sales teams) → Brand Exorcist (personal consulting). 200+ one-on-one consultations, 95% satisfied clients.

During COVID built 20-30+ websites without developers and mastered 80+ no-code tools. Author of the Bottleneck methodology (business bottleneck diagnosis) and the signature strategic session — 6 hours of work replacing months with an agency.

In 2024 started experimenting with AI-accelerated development — n8n → Claude Code → Vibe Coding. In 2 months shipped 5 SaaS products in the NLO Ecosystem. NLO Coding is the natural extension: apply the same approach to client work. I write the code myself, run projects as a partner. Currently based in Setubal, Portugal.

Specifics, not promises

What I actually automate in real businesses

Typical results from my clients. Numbers are project averages — exact savings depend on your business (I calculate during the audit).

-$2.5K/month

AI Support Agent

Replaces 2 front-line support reps. CSAT 90%+, 24/7, 3-second response time. Escalates complex cases to humans.

+40% closed deals

Sales Qualifier

AI processes every form lead, calls, qualifies, hands only hot ones to reps. SDRs stop wasting time on junk leads.

15 hrs/week back

Order automation

Syncs orders across Shopify/accounting/Telegram chats. Status updates, SMS, receipts — zero manual copying. Fewer errors.

No more weekly Excel

Real-time dashboard

Sales, conversion, margin by category — live. Spot issues on Monday, not Friday. Analyst works on strategy, not reports.

100 leads/day

AI research agent

Pulls prospects by your criteria from LinkedIn, Google, directories. Instead of hiring a research rep — $50/mo in API.

Ready to find out how much you can save?

30 minutes, free. I'll show you specific numbers for your business.